Senior Graphic Designer

Transforming ideas into memorable brand experiences

I'm Ahsan Ali, a brand and digital designer who helps businesses communicate with clarity and confidence. From identity systems to digital interfaces, I create design that works.

Ahsan Ali - Graphic Designer

About

I design with purpose, precision, and a deep understanding of what makes brands resonate.

With over 4 years of professional experience, I've worked with agencies, startups, and growing businesses to create visual identities and digital experiences that drive results.

My approach combines strategic thinking with refined aesthetics. Every project starts with understanding your goals, audience, and challenges—then translating that into design that communicates clearly and performs effectively.

Whether it's building a brand from scratch, designing user interfaces, or creating marketing campaigns, I focus on work that's not just beautiful, but meaningful and impactful.

Specializations
Brand Identity & Visual Systems
UI/UX & Product Design
Marketing & Digital Design
Impact
60%+ increase in brand visibility and engagement across client projects

Services

Design solutions that elevate your brand and drive meaningful results

Brand Identity & Strategy

Complete brand systems including logo design, typography, color palettes, and brand guidelines that tell your story and build recognition.

Logo DesignBrand GuidelinesVisual Systems

UI/UX & Product Design

User-centered interfaces that combine aesthetic appeal with intuitive functionality for web applications, mobile apps, and digital products.

Web DesignMobile AppsUser Research

Marketing & Campaign Design

High-converting marketing materials, social media content, and campaign visuals designed to capture attention and drive engagement.

Social MediaAd CampaignsE-commerce

Custom Illustration & Graphics

Unique illustrations, icons, and visual elements that enhance your brand narrative and create distinctive visual experiences.

IllustrationPackagingPrint Design

Experience

Jan 2025 – Present

Creative Designer

Geniluxe
  • • Designed brand identities, logos, and marketing assets for digital and print
  • • Created user-friendly website and mobile app interfaces with a strong focus on usability
  • • Developed illustrations, infographics, and packaging designs
  • • Helped increase brand visibility and engagement by over 60% through strategic design solutions
Mar 2024 – Sep 2024

Senior Creative Designer

Graphtick
  • • Led visual direction for branding, e-commerce, and marketing projects
  • • Designed conversion-focused Amazon storefronts and EBC content
  • • Built scalable brand systems and packaging solutions
  • • Contributed to a 60–70% increase in brand visibility and sales
Jan 2023 – Feb 2024

Graphic Designer

Ak Advert
  • • Designed social media creatives, posters, and digital assets
  • • Translated brand messages into visually engaging designs
  • • Improved audience engagement and brand recognition by 60%
Feb 2022 – Sep 2022

Mid-Level Graphic Designer

Nextfiniti
  • • Worked on real-world client projects in a collaborative team environment
  • • Strengthened execution quality through mentorship and continuous iteration
  • • Gained strong foundations in professional design workflows

Portfolio

Selected projects that showcase strategic thinking and visual excellence

From complete brand identities to digital product design, each project represents a unique challenge solved through thoughtful design and clear communication.

Mattress Topper Packaging

Mattress Topper Packaging

Retail packaging design for premium mattress topper featuring OEKO-TEX certification, clear product specifications, and customer-focused care instructions with vibrant blue and orange brand colors.

PackagingRetail DesignProduct
Amazon EBC Listing Design

Amazon EBC Listing Design

Professional Enhanced Brand Content (EBC) design for Amazon product listings featuring premium bucket hat collection, DADU BADU wooden utensil sets, protective phone cases with liquid silicon material, and premium cotton socks. Comprehensive product showcases with lifestyle photography, feature highlights, color variations, compatibility information, and persuasive sales copy designed to maximize conversion and customer engagement.

E-commerceAmazonProduct DesignMulti-product
Story Book

Story Book

Charming children's bedtime storybook featuring whimsical animal characters and enchanting illustrated narratives. Each story follows beloved creatures—a wolf, rabbit, squirrel, and deer—as they prepare for sleep, complete with soothing messages and beautiful nighttime illustrations with stars, moon, and nature elements. Professionally illustrated with playful typography and engaging visual storytelling designed to comfort and delight young readers at bedtime.

Children's BooksIllustrationStorybook
Electric Mobility Marketing Campaign

Electric Mobility Marketing Campaign

Comprehensive multi-platform marketing campaign for electric scooter and bike brands featuring dynamic hero banners, lifestyle photography, and strategic messaging. The campaign emphasizes sustainable urban mobility, environmental benefits, and easy lifestyle integration through vibrant color schemes (red, yellow, blue, green), compelling taglines, and lifestyle imagery. Includes brand identity work with modern logo design and visual systems showcasing product diversity across multiple models and campaigns targeting eco-conscious consumers.

Marketing CampaignE-mobilityBrand DesignDigital Marketing

Skills & Expertise

Design Skills

Brand Identity & Logo DesignUI/UX Design & Interaction DesignTypography & Visual SystemsIllustration & Digital ArtVisual StorytellingUser-Centered DesignProblem Solving & Design Strategy

Tools

Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaCanvaAI Design ToolsMicrosoft Office Suite

Education

2020 – 2024

Bachelor of Fine Arts (BFA) — Graphic Design

Institute of Art & Design, GC University, Faisalabad

Volunteer & Campaign Work

Blood Donation Campaign — Senior Creative Designer

Designed posters, banners, and social media creatives to raise awareness and increase public engagement through impactful visual communication.

University Admission Campaign — Senior Designer

Created posters and digital assets that supported admissions outreach and improved student engagement with clear, professional design.

Let's Work Together

Ready to elevate your brand?

Whether you need a complete brand identity, a user-friendly website, or compelling marketing visuals—let's discuss how design can help you achieve your goals.

What you can expect

Strategic design thinking aligned with your business goals

Clear communication and collaborative process throughout

Polished, professional deliverables on time

Design solutions that drive measurable results

Currently available for select freelance projects and long-term collaborations.